Let's make your awesome idea into an awesome business

Technology enables businesses everywhere to build and launch their product concepts more quickly and simply than ever before.  But in the crowded market place that results, it is imperative that innovators strive to create genuine Product/Market Fit before launching.

There are many valid definitions of Product/Market Fit, but the critical essence of all of them is that you have created a product that a lot of people really want, and you can convert this demand into a profitable business outcome.  Read more about this in my post on Medium.

Innovators that achieve Product/Market Fit create sustainable futures for their businesses, that can grow and create profit long after the initial launch dollars are switched off.  Those that don't may achieve short term success, but in the longer term the product will lose traction with customers, become unprofitable and ultimately be killed.

Achieve genuine customer traction by optimizing for Product/Market Fit.

Who I work with

I help startups become great companies, and great companies innovate like startups

Marketing Agencies

Build the your future of your client's business with products, services and experiences that sustain and grow long after the launch campaign ends.

Product Agencies

Find out how to commercialize your product and unlock the market opportunities for your clients.


Establish genuine traction with your customers and create proof of your potential for investment.


Have confidence in your innovation process and stay relevant with customers by delivering new products they love.

How I do it

I work with startups, enterprises and their agencies to provide a more scientific process of innovation. I combine the proven principles and practices of The Lean Startup and latest thinking from the Startup world, with world-class experience in marketing strategy and service design.

Product/Market Fit Consulting is not just another workshop, lecture or publication about theory. My offering is a hands-on, coaching and doing service.  I will actually join your team, work with you to write strategy, conduct experiments, facilitate decision making, craft a repeatable process to suit your team and ultimately create self sufficiency.


  • Reduced Risk:
    Discover earlier if concepts are unlikely to be successful
  • Greater confidence:
    Use a more scientific approach to validate ideas and garner evidence to support decisions
  • Greater scale of success:
    If chance of success exists, find more ways to unlock and maximize returns for all stakeholders
  • Evolve your culture of innovation:
    Learn new processes and techniques that enable more successful output for the future


About me

Chris Guest. Principal Consultant

I have more than 15 years experience, working at the intersection of product strategy and marketing strategy for many of the world's most prestigious brands, including Audi, Activision, DIRECTV, Fiat, Ferrari, McLaren, Mercedes-Benz, Verizon, Visa and many more.   My portfolio of work spans Product and Service Design, Enterprise Websites and Web Platforms, integrated (through-the-line) and pure digital launch campaigns, social media and measurement.   I have experience of working both as an individual contributor or within a team, and have led multi-disciplinary teams of up to 100 people and projects ranging from a few days to 18 months in duration.

Learn more about me and connect via LinkedIn | AngelList | Twitter | Medium